At MIP we believe that both Consumer Goods and Retail industries are just beginning a journey of transformation. Marketing strategies and distribution channels need to adapt to new generations of consumers who search, engage and buy differently. Trends are picking up (and fading away), faster than ever.
"Digital", technology and innovation are of paramount importance for both established and emerging players to capture the arising market opportunities.
We invest in ambitious entrepreneurs who pair a deep understanding of their market to high professional standards and a clear playbook for the future. MIP invests in companies with a proven track record of rapid growth to accelerate the businesses.
Consumer Lifestyle: exciting times for innovators.